Basic Display Advertising

When people think about advertising in our current generation, many people automatically are led into either Internet marketing, mobile marketing, or commercials. Billboards, posters, and other methods of advertising are falling more and more behind as display advertising takes on a more digital appearance, –however, the message are still the same. Display advertising, simply put, is advertising you can see anywhere. Billboards, magazine pages, advertisements online or on your cellphone, spam emails … all these are display ads. The definition of display advertising is not dependent on the media used; it could be images, animated images, photographs, text or video – and any combination of these is possible too.

What it’s attempting to do, of course, is get people to buy stuff. The advertiser pays for the physical space or the digital facility to display his or her advertisements to potential customers. It appears to be widely believed that this traditional form of advertising is being effectively blocked out by consumers. Think about all the billboards and posters you drive and walk past daily – how many of them do you actually pay attention to? Advertisers for large corporations are noticing more and more, where the money is really being made.

Which is in Internet advertising, of course. Ads found online aren’t just the pop-ups, the spam emails or the flashing red banners, –they’re also text links, helpful links to shopping sites, and a multitude of other digital, fully intangible and interactive ways to shop, regardless of necessity. Display advertising’s new rival is known as PPC or “search advertising.” However, there are areas where display advertising still holds strong; in magazines, for example, on the sides of buses and at trade shows. These are the areas where, unlike the internet, display advertising is really the only option. Where there’s a crowd, there’s a commercial.